Institutional portal - Municipality of Milan

Increase awareness, especially among young people, of the state of health of the oceans and seas, encouraging them to adopt individual and collective practices that combat marine pollution linked to terrestrial activities, in particular that deriving from plastic materials.

At the same time, activate public and private entities in concrete actions aimed at reducing, reusing and recycling plastic with a view to replicability and diffusion throughout Italy.

• Theoretical-practical laboratory courses for primary and lower secondary school students with the use of the teaching kit The sea in the classroom created by the project and based on a methodology that combines education in thought, education in feeling and action.
• Active citizenship courses #PlasticFree Heroes with workshops and exercises through which children acquire skills to immediately put into practice as promoters and organizers of local initiatives.
• Creation of events and awareness-raising actions through which students, supported by an adult, will be able to bring their voice within civil society, in particular to young people like them (peer-to-peer).
• Training teachers and educators in the cities involved in changing schools initiatives through the use of the teaching kit The sea in the classroom.
• Dissemination of the PlasticLess schools manifesto which contains a series of actions that schools can carry out to reduce plastic consumption in institutions and promote sustainability education.
• Public engagement campaign aimed in particular at young people and families, with the dual aim of raising awareness of the effects of plastic pollution in seas and oceans and mobilizing towards the adoption of sustainable consumption behaviours.
• Awareness-raising courses through large installations in the cities of Milan and Genoa.
• Raising awareness and mobilization of citizens, and activation of good practices through the formula of the challenge, the testimony of commitment and peer to peer mobilization in collaboration with the magazine Focus.
• Creation of an experiential exhibition at MUSE - Science Museum of Trento through the reconstruction of a seabed using plastic abandoned in the mountains as waste.
• Analysis path and start of pilot experience to reduce the use of plastic in the Municipality of Milan, generating a change in consumption habits linked to the production of plastic waste in an office of the Municipality of Milan.
• Life cycle analysis (LCA) of a large beach event by collecting and analyzing data on material procurement, energy consumption, transportation, event setup and dismantling, and waste management.
• Improvement plan based on the analysis of the beach event referred to in the previous point and implementation of the Deejay Tri event (July 2020) applying the guidelines.
• Dissemination of project results and exchange of best practices.

1. At least 2.000 students (10-18 years old) increase their skills on the topic of marine pollution and become promoters of local initiatives to protect the environment and marine resources (changing schools).
2. At least 1 million young people (18-35 years old) are made more aware by a national campaign on marine pollution and encouraged towards sustainable consumption models and styles capable of mitigating the human impact on the environment (changing individuals and communities).
3. Strengthened skills of public bodies and private entities who, through involvement in environmental impact analysis processes, adopt reduction and reuse practices limiting the pollution generated by plastic materials (changing practices).