Institutional portal - Municipality of Milan

The month of September dedicated to NoLo

Milan, September 8 2020 – NoLo, the neighborhood north of Piazzale Loreto, will be the protagonist of the new promotion campaign for the city of Milan. A new campaign by Milano&Partners to enhance the neighborhoods of Milan starts in September; every month, in fact, YesMilano will promote, thanks to the contribution of many local actors, a specific neighborhood, with the aim of stimulating the rediscovery of the city and enhancing the Milan brand in the local, national and international context.  

We start with NoLo. The face of the campaign is that of Yara, a girl born in Alexandria, Egypt but raised in Milan. She is passionate about singing, she volunteers at the associations that gravitate around Trotter Park, she is a student, she tells the soul of a multicultural, creative, inclusive neighborhood.

For the month of September the whole neighborhood will be animated by a program full of initiatives: theatre, music, art and street art, design, gastronomy, will be the opportunity to let Milanese and visitors discover Nolo.

Yesmilano promotes, together with local actors, a series of tours to explore the neighborhood, from Trotter Park, the green lung of the area and a place rich in history and culture, to the street art that has made NoLo a destination of interest for famous street artists who they left their mark. There will also be tours to present the architectural and urban symbols of the neighborhood and moments in English for foreigners present in the city.

The promotion of NoLo will involve collaboration with restaurants and bars in the neighborhood which will promote the specialty for which they are famous in the area for the entire period. Finally, the squares of street artists present in the area will be animated for every weekend in September. 

The communication campaign launched with the YesMilano brand is a project by Milano&Partners, the promotion agency of the city of Milan, promoted by the Municipality of Milan and the Milan Monza Brianza Lodi Chamber of Commerce. After the launch in July of the video manifesto "Milan is always the same, because it is never the same", which celebrates the city as the sum of many souls, the next few months will be dedicated to the promotion of individual neighborhoods. The creative development of the campaign on NoLo is by FutureBrand, which collaborated free of charge on the initiative.   

YesMilano.it will be the channel that will promote and present every news, initiative and maps of the neighborhood for the entire month of September.