YesMilano launches the video "Milan is always the same, because it is never the same"
The city's neighborhoods at the center of the new communication campaign created in collaboration with Wunderman Thompson - WPP group - and Movie magic international
Milan, July 15 2020 - The stage of the Teatro alla Scala and the dance floor of the Balera dell'Ortica; the bull in the Gallery and the pink flamingos of Villa Invernizzi. Leonardo's Last Supper, but also the dinners in Brera; the frescoes of the Church of San Satiro and the graffiti of Lambrate; the Central Station, the tram and bike sharing. Piazza Affari and the open squares with ping pong. And then the towers of Citylife, the golden one of Fondazione Prada and Kiefer's Seven Heavenly Palaces at Pirelli Hangar Bicocca. The Vertical Forest, Porta Venezia, the fashion quadrilateral, Chinatown, via Padova, Bicocca, Lambrate, the canals, Lorenteggio, Bovisa and Baggio.
The neighbourhoods, the driving force of the city's life, are the protagonists of the new communication campaign "Milan is always the same, because it is never the same", launched with the YesMilano brand in collaboration with the Milanese headquarters of Wunderman Thompson - WPP group -.
A city that transforms day by day, changing identity and always waking up different. New. The video tells of the liveliness of stimuli and the variety of experiences that the city can offer, a narrative that also passes through the voice and participation of artists and personalities dear to Milan, known nationally and internationally.
Together with Ghali - former narrator of the campaign "A new beginning. One step at a time" - Carlo Cracco, Stefano Boeri, M¥SS KETA, Rossana Orlandi, Dave Dev, Italo Manca, Knowpmw, Aya Mohamed-Milanpyramid, Federico Galdangelo, the dancers of the Accademia del Teatro alla Scala, Nicolas Di Benedetto, the Canottieri San Cristoforo, Carolina Amoretti & the Fantagirls, Pierantonio Micciarelli and Marina Di Furia, with all the places involved, invite you to experience every neighborhood of Milan, because "for every corner that think you know there's another one to discover."
All participants in the project contributed free of charge to the initiative to support the city of Milan.
The video will be visible from this evening, Wednesday 15 July, from 20pm, on all YesMilano online channels, through audiovisual communication circuits and relaunched in the city with posters in the neighbourhoods.
The communication campaign is a project by Milano&Partners, the promotion agency of the city of Milan, promoted by the Municipality of Milan and the Milan Monza Brianza Lodi Chamber of Commerce with Borsa Italiana, Confcommercio, SEA and Pirelli.
Notes on the video “Milan is always the same, because it is never the same”
Creative Idea Agency: Wunderman Thompson – WPP group – , Chief Executive Officer: Giuseppe Stigliano, Chief Creative Officer: Lorenzo Crespi, Creative Director: Dario Marongiu and Lorenzo Branchi, Head of Business Strategy: Matteo Bellisario, TV Producer: Valeria Della Valle, Director: Sämen, Director of Photography : Luca Esposito, Assistant director: Andrea Piazza, Production company: Movie Magic International, Executive producer: Chicco Mazzini, Producer: Alessia Sala, Production director: Stefano Riva, Production inspector: Francesco Bensi, Costumes: Simona Marchini, Make-up: Milena Digirolamo/ Luisa Ruggiero, Steadicam operator: Armando Avallone, Sound engineer: Marco Lo Tufo, Dronists: Bapufilm by Paolo Aralla.
2nd unit:
Director: Davide Gentile, Director of photography: Alessandro Ubaldi, Assistant director / production: Ghila Valabrega, Photographer: Alice Turchini, Music: Federico Landini - Parcosuoni, Speaker: Simone D'Andrea, Post Production: Hogarth Italy, Editor and online: Gabriele Agresta, Editor and online: Alessandro Peticca, Sound designer: Alessandro Pizzetti, Colorist: Daniel Palluca and Diego La Rosa, Post producer: Ilaria Cherchi and Francesca Di Leno.
THANKS TO:
Accademia Teatro alla Scala, Amsa, ATM – Milanese Transport Company, Bar Basso, Canottieri San Cristoforo, Church of Santa Maria presso San Satiro, Confcommercio Milan, Fondazione Romeo ed Enrica Invernizzi, Hangar Bicocca Pirelli, La Balera dell'ortica, Ministry for the Cultural Heritage and Activities and for Tourism - Regional Directorate of Museums of Lombardy for the concession of the image of 'The Last Supper, Cracco Restaurant, La Libera Restaurant, Sea – MilanAirports, Teatro alla Scala.
Updated: 15/07/2020