Institutional portal - Municipality of Milan

There were 9,2 in 2018. Milan alone records almost 7,5 million visitors 
Guaineri: “The path is the right one but we must not be lulled, we must continue like this to establish ourselves among the most sought-after cities on an international level”

Milan, January 19 2020 – In 2019 almost 11 million tourists in Milan and the urban area. A record number, which exceeds the attendance recorded in 9,2 by 2018 percentage points. 

In the past year, 10.861.071 visitors chose Milan, the metropolitan city and the province of Monza and Brianza as destinations for their holidays, with a peak in attendance in the months of September (1.028.013) and October (1.078.623 ). 

The city of Milan alone in 2019 almost reached 7,5 million visitors (7.463.654), 9,4 percent more than in 2018, when in absolute terms 6,8 million people spent at least a night under the Madonnina. 

Thirty-one-forty-five year olds (3,4 million), single travelers (5,3 million), the typical tourist loves to stop in Milan in autumn: October, in particular, in both 2019 and 2018 in absolute terms recorded the highest figure with 736.802 (702.583 in September) and 745.449 attendances. Men (6,2 million) prevail over women (4,5 million - gender data refer to the urban area), while the stay usually lasts no more than ten days.

The Christmas holidays also performed very well, placing December in third place with over 690.112 arrivals (for a record leap of 26,9 percent on 2018), and among the types of tourists the 46-60 year olds (3,2 million in year) and families (over 3,6 million). 

"We are very proud of the work we are doing to make the city even more attractive and welcoming", comments Tourism Councilor Roberta Guaineri, who on Wednesday 22nd will speak at FITUR, the Madrid tourism fair, to present IGLTA 2020, the convention international conference on LGBTQ+ tourism which this year will be held in Milan from 6 to 9 May. 

“However, we cannot relax too much, comforted by the good data – continues the Tourism councilor -. Milan has found an excellent balance between cultural, service and business offerings, which manages to attract the classic, generalist tourist, the businessman and the visitor interested in a particular sector, such as fashion, food or design . We also know that those who stop briefly in the city, perhaps for work, then return with their family. This means that one glance is enough to be fascinated. We must continue in this direction to establish the city among the most sought-after international destinations."