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The mosaic dedicated to Rosa Genoni was also inaugurated
 
GALLERY 
 
Milan, March 25 2024 – The naming ceremony of two new city locations (between via Porlezza and via Giulini) was held today in the presence of the Councilor for Culture Tommaso Sacchi: Piazzetta Adelaide “Lilla” Brignone and Passage Mario Achille Severgnini.
 
“These two places – said councilor Sacchi – are united by an invisible thread: two stories of professional excellence, generosity and social commitment link the personalities of Severgnini and Brignone to our community and these titles are our tangible and significant tribute to their work and their lives."
 
Mario Achille Severgnini, born 80 years ago and raised in an environment rich in history and social commitment, contributed to promoting financial culture among Italian families and therefore the economic development of the country, standing out for his far-sighted vision and pioneering gaze in the field of technology and investment. An active and altruistic citizen, his family includes illustrious figures such as Luigi Vittorio Bertarelli, founder of the Italian Touring Club, and Achille Bertarelli, well-known collector of prints which were donated to the Municipality of Milan in 1925 to establish the Civic collection of Bertarelli prints which still has today located at the Sforzesco Castle.
 
Lilla Brignone, an actress considered among the most important interpreters of Italian theater after the Second World War, collaborated for a long time with the Piccolo Teatro, especially in the first years of its foundation, as well as with the most renowned theater companies of the time. Her meeting with Giorgio Strehler was decisive, she acted in numerous theatrical masterpieces and contributed to making theater known and loved also through television prose and the dramas in which she participated. Her theatrical success was accompanied by her cinematographic success which saw her perform in several films between the 30s and the 70s. In 1981 she received the honor for artistic merit of Grand Officer of the Order of Merit of the Italian Republic.
 
Present at the event were the President of Municipality 1 Mattia Abdu, promoter of the dedications, the municipal councilor Diana De Marchi and the Director of the Piccolo Teatro Claudio Longhi. Mario Achille's daughter, Leslie Severgnini, participated.

The Severgnini family, as well as the project's partner companies - Finsev spa, Bir&Bird, S&PGlobal, Ceramiche Bardelli and Mapei - are also responsible for the donation that made the mosaic dedicated to Rosa Genoni possible, inaugurated at the same time as the two dedications: the homage to the memory of the entrepreneur, fashion designer and protagonist of female emancipation, was created thanks to "Generational Contaminations", an urban furniture project conceived by Cristian Colucci and Sonia D'Errico and created by the Cri Mosaici Team in collaboration with the social cooperative Progetto persona. It was unveiled in the presence of Rosa Genoni's niece, Raffaella Podreider.