Institutional portal - Municipality of Milan

Milan, May 10 2021 – There are more and more people who need to stay in Milan for a long period, but in any case on a short-term basis. Not tourists, but real 'temporary citizens' who choose to live in the laboratory city of Italy for a few months or a few years.

Intercepting this phenomenon, the Municipality of Milan and Airbnb have signed a collaboration agreement with which the platform undertakes to promote rentals at an agreed fee. The first initiatives will concern temporary rental contracts - with a duration of between 1 and 18 months - and those for students. The announcement was made by councilors Gabriele Rabaiotti (Social and housing policies) and Pierfrancesco Maran (Urban planning) together with Airbnb's Head of public policy Valentina Reino during a webinar dedicated to the topic.

The agreement
The pact is the result of a public notice of expression of interest by the Housing Directorate of the Municipality of Milan, to which immobiliare.it had already responded several months ago. Now the new agreement with Airbnb.

The project presented by the platform involves the creation of a dedicated page where hosts will find two rental contract templates with an agreed fee (1÷18 months and student 6÷36 months). The page will be promoted through a campaign on various channels: seminars in collaboration with the OspitaMI owners' association, information emails to Airbnb hosts and a campaign on social networks. Furthermore, all information relating to the Municipality's concessions for the promotion of the rent agreed through the Milano Abitare social rental agency, an offshoot of the Welfare Foundation and affiliated with the Administration, will be available on the page, in addition to the forms of guarantee for the regular execution. of rental contracts in favor of owners and tenants.

The Municipality of Milan has been working for some time to spread agreed rent, especially through Milano Abitare which in recent years has favored the signing of over 1.600 contracts. The objectives are the promotion of savings for families, with the guarantee to tenants of rents below market values ​​of around 30% and to owners of adequate profits together with fiscal and tax incentives and breaks (among these, in addition to the reduction of the IMU and the flat rate tax at 10%, a one-off contribution varying between 1.200 and 2.000 euros, another for the reorganization of the apartment up to 4.000 euros, a guarantee fund in the event of default by the tenant up to a amount equal to 18 months' rent). Also important are the strengthening of the connection between the different rental housing solutions, the increase in the attractiveness of the city especially with respect to those, such as young people above all, who have a modest income capacity, the close interaction with the subjects who operate in the field of 'social housing, also to define operational models integrated into urban planning plans with quotas of housing dedicated to accessible rental in subsidized housing.

Recently, the supplementary agreement was also signed for the agreement between the Cooperativa Abitare, Assoedilizia Associazione Milanese, the tenants' union Sunia and the Municipality as guarantor, with which Abitare will make part of its rent available at an agreed rent. housing stock.

“The objective of our Notice - declares the councilor for social and housing policies Gabriele Rabaiotti - was to be able to connect the public policy of the agreed rent with the commercial offer networks present in the city which intervene in private rental. We are therefore satisfied with the fact that, after the agreement with Immobiliare.it, Airbnb has also made itself available to participate in this challenge. If renting in cities is a guarantee of liveliness and social mobility, the control of rental prices through the agreed rent is a guarantee of greater universal accessibility, so that everyone has the opportunity to access the opportunities that the city offers".

"The pandemic has changed the dynamics of housing supply and demand at a global level, creating the need to think about new strategies through dialogue between public and private - declares Pierfrancesco Maran, Councilor for Urban Planning, Green and Agriculture - The institutions must be more dynamic, the platforms that represented the innovation of the last decade can implement their own services by adapting them to the next. This agreement was born with this objective, and from the awareness that the theme of living will be central in the coming years in a city that wants welcome everyone."

The identikit of the 'temporary' Milanese
Those who arrive in the city and rely on Airbnb for a booking longer than 28 days are single (around 70% of bookings). He chooses to move to Milan mainly in the months of January, September and October and his favorite neighborhoods are Centrale, Sarpi, Magenta-Sant'Ambrogio, Porta Romana and Porta Venezia-Dateo. As proof of growing mobility, more than one in two searches for a temporary stay is carried out with the aim of being in Milan within the following month. Most searches concern stays of at least 1 or 2 months. Over 70% of searches are carried out by Italians, the remainder by foreigners who, despite the travel difficulties linked to the pandemic, are looking for 'long-term' accommodation in Milan.

"There are numerous personal and professional reasons that lead a person to look for temporary accommodation and still call it home - says Valentina Reino, Head of public policy at Airbnb Italia. The collaboration with the Municipality goes in the direction of imagining a future of sustainable hospitality, which we hope to be able to replicate in other cities. Hosts are showing a lot of attention to long-term rentals with 80% already accepting stays longer than 28 days. 50% of adverts offer a discounted long-term rate."

More information is available on the pageinitiative.