Institutional portal - Municipality of Milan

Over 159 appointments in the edition scheduled from 22nd to 28th September

Milan, September 10 2020 – After the stop this spring, the city finds the Milan Fashion Week Women's - Mens' Collection Spring/Summer 2021 live again.  

The edition scheduled from 22 to 28 September includes 64 fashion shows, of which 23 in presence and 41 in digital form, 39 women's fashion shows, 4 men's, 19 co-ed, 61 presentations of which 24 digital and 37 in presence, 12 presentations by appointment and 22 events for a total of 159 appointments on the calendar.  

Representatives of the Municipal Administration with the President of the National Chamber of Italian Fashion, Carlo Capasa, illustrated the week's calendar this morning.  

Among the important news, Valentino has chosen to exceptionally show in Milan with a co-ed collection scheduled for Sunday 27 September at 14:00 pm. A choice that underlines and reiterates the commitment to supporting the fashion system. Blumarine returns to the calendar in physical form with the creative direction of Nicola Brognano, Dolce&Gabbana and Francesca Liberatore, while Shuting Qiu, Emilio Pucci, Elisabetta Franchi and Andrea Pompilio in digital form. 

“In the year of Covid, fashion is demonstrating, despite the thousand difficulties, a lot of heart, great strength and unity - comments the President of the National Chamber of Italian Fashion, Carlo Capasa -. It is the year in which the big brands are responding in an exemplary way to the needs of our industry and people. We have worked to present a Fashion Week that respects all safety regulations and is in compliance with government regulations and regional ordinances. At this moment we are trying to give a message of great positivity with many physical and digital events. Our platform - he continues - which was born as a response to social distancing and the difficulty of traveling imposed by the global health situation, remains also in this edition an essential, functional and creative tool designed to amplify Milan Fashion Week all over the world . We must thank the Municipality of Milan, the ICE Agency, the Ministry of Foreign Affairs and International Cooperation and Confartigianato Imprese for their important support and fruitful collaboration”.  

Many presentations and events enrich the calendar, including the 55th anniversary of the birth of the Laura Biagiotti brand which will be celebrated with a new video; the launch, through a short film, of the capsule collections that Emilio Pucci created in collaboration with the Japanese designer Tomo Koizumi, co-winner of the 2020 LVMH award. Also worth mentioning is the co-ed presentation of the creatives Fiona Sinha and Aleksandar Stanic, with the their unprecedented reading of Trussardi's stylistic codes for Archive+Now and the presentation of Bikkembergs' first jewel collection.  

The digital event "WE ARE MADE IN ITALY - The Fab Five Bridge Builders" will be held on Sunday 27th, which will feature 5 POC (people of colour) Talents, organized by the National Chamber of Italian Fashion in collaboration with The BLM-IF COLLECTIVE. The Five designers were discovered by Michelle Ngonmo, founder of the Afro Fashion week in Milan and will show their SS21 collections as a unique collective.  

The Fab Five Bridge Builders have carried out an educational exercise in the new Made in Italy through their collections: an exercise in multiculturalism experienced firsthand, and then applied to fashion. Creative directors Stella Jean and Edward Buchanan will serve as mentors and supporting voices for this exciting initiative which will be the first of many moving towards the future of a new Italy.   

Also for this edition, the spaces of La Permanente in via Turati welcome the Fashion Hub of the Milan Fashion week and host the eleventh edition of the Fashion Hub Market, where the protagonists are 7 emerging brands: Gentile Catone, Salvatore Vignola, DassùYAmoroso, Daniele Carlotta, Roni Studios, C'est la V, Francesca Marchisio.  

For this edition the platform has been strengthened milanofashionweek.cameramoda.it, the CNMI digital project which achieved great success with the first edition of the Milan Digital Fashion week, which took place last July, which reached 105.592.409 users on social networks, quantifying an Earned Media Value (Web and Social Media) of € 6.244.315 which represents 58% of the total EMV of Digital Fashion Weeks and directly generated 300.000 views and reached a total of 15.100.000 plays.  

Also for this edition of Milan Fashion Week, the National Chamber of Italian Fashion in collaboration with the Municipality of Milan and Yes Milano has created the communication campaign for the fashion week, which from 14 September will be broadcast throughout the city through posters and screens. Shot by Stefano Guindani, the campaign features two looks by Marco de Vincenzo.  

Finally, for the entire fashion week and until September 28th, the “Memos. About Fashion in this Millennium", inaugurated in February 2020 and created by CNMI in collaboration with the Poldi Pezzoli Museum, with the support of the Ministry of Foreign Affairs and International Cooperation, the ICE Agency and the Municipality of Milan.  

All the events of the Milan Fashion week can be consulted on milanofashionweek.cameramoda.it or on cameramoda.it and on #MFW social networks