Fashion. Milan rewards ethical and sustainable fashion with the 2019 Green Carpet Fashion Awards
Tajani: "The city is proud to have given support to those who, protagonists of the fashion system, have acted with foresight, thinking about creating clothes and productions that respect the environment and man"
Milan, 18 September 2019 – Milan and fashion are increasingly attentive to the future of the planet. Presented this morning in the Clock Room of Palazzo Marino the third edition of the Green Carpet Fashion Awards, the awards that have rewarded the protagonists of ethical and sustainable fashion since 2017.
To illustrate the contents of the evening of Sunday 22 September at the Teatro alla Scala, on the occasion of the closing of the Milanese fashion week, the councilor for Labor Policies, Productive Activities, Fashion and Design Cristina Tajani with Carlo Capasa, President of the National Chamber of Moda Italiana and Livia Firth, creative director and co-founder of Eco-Age.
"Teams accustomed to asking a lot of themselves have the duty, in some moments, to recognize when their choices have proven to be right and perhaps anticipatory: having bet three years ago on the Green Carpet Fashion Awards is one of these choices". So councilor Cristina Tajani, who continues: "If the girls and boys of the Greta generation are reflected in a global fashion supply chain that can be said to be fully sustainable and respectful of workers, it will also be because many, from Milan, have turned on in time the spotlight on the shadows, instead rewarding the lights and thus indicating a possible path. Our city is proud to have given support to those who, protagonists of the fashion system, have acted with foresight and intend to do so with ever greater conviction".
During the conference, the presentation of the prestigious Legacy Award to an undisputed master of Italian style in the world, Valentino Garavani, was also announced. "Thanks to his iconic work that has lasted for over five decades and for his support of Italian talent, design and fashion, Valentino is a creative visionary worthy of the Legacy Award of the Green Carpet Fashion Awards". So commented Carlo Capasa, President of the National Chamber of Italian Fashion and Livia Firth, creative director and co-founder of Eco-Age.
“Made in Italy is a value, it is the third best-known brand in the world. And fashion represents an essential part of this brand. Sustainability is now the distinctive factor for the success of fashion brands with the new generations. Fashion means: creativity, innovation, craftsmanship and, from today, also sustainability. Italy is the third exporting country in the world in the fashion sector and for this reason ICE Agenzia supports this project which also aims to be, in synergy with our activity, a help in spreading awareness of the modern potential of our country on international markets" , stated Carlo Maria Ferro, President of ICE Agency.
The evening at the Teatro alla Scala will be hosted by Adut Akech and Jon Kortajarena while Hamish Bowles, international editor at large of Vogue US, has been confirmed as Creative Director of the Green Carpet Fashion Awards 2019.
The theme of this edition will be inspired by Leonardo da Vinci on the five hundredth anniversary of his death. According to Bowles: “Leonardo Da Vinci's thoughtful style and inspired vision have been continually celebrated for over half a millennium. In 2019 the world celebrated Da Vinci's impact on art, fashion and history and it is fitting that this is reflected in Green Carpet Fashion Awards as a celebration of Italian culture and talent".
The Green Carpet Fashion Awards were born from a project of the National Chamber of Italian Fashion (CNMI), in collaboration with Eco-Age, and with the support of the Ministry of Economic Development (MISE), the Italian Trade Agency (ITA) and the patronage of the Municipality of Milan. 2019 marks the third year of the Green Carpet Fashion Awards. The event celebrates the commitment to sustainability of fashion houses working to embrace rapid change while preserving the heritage and authenticity of small-scale producers. Among the participants in the ceremony of previous editions Donatella Versace, Suzy Menkes, Emily Ratajkowski, Julianne Moore, Colin Firth, Cate Blanchett, Cindy Crawford, Dame Anna Wintour, Naomi Campbell, Dakota Johnson, Andrew Garfield and Gisele Bündchen.
The Green Carpet Fashion Awards will be held on Sunday 22 September and details on all the winners will be announced during the evening at the Teatro alla Scala.
Le photo of this morning's presentation
Updated: 18/09/2019