Institutional portal - Municipality of Milan

Milan, 17 December 2020 – Male elegance returns as the protagonist in the city, with the Milan Fashion week women's - mens' collection autumn/winter 2022, scheduled from 15 to 19 January 2021, which includes 39 brands present on the calendar, of which 10 for the first time and it will be opened by Ermenegildo Zegna.

Illustrating the calendar of the event this morning, via indirect streaming, was the councilor for Labor Policies, Productive Activities, Fashion and Design Cristina Tajani with Carlo Capasa, President of the National Chamber of Italian Fashion and Costanza Cavalli Etro, creator of Fashion Film Milan Festival.

“An innovative edition capable of adapting to and interpreting the particular needs of the moment, offering the right mix between live and digital events - comments councilor Cristina Tajani -. Fashion shows and presentations that are reinterpreted and reinvented in form and language, making full use of the opportunities offered by the web, now indispensable for communicating with consumers and especially with millennials, today the main users of the fashion world. The collaboration with the Fashion Film festival is part of this perspective of expanding the languages ​​and means useful to best communicate the culture of beauty and well-made which identifies and characterizes Made in Italy. A men's fashion week - concludes the councilor - increasingly attentive to continuing its path of opening up to the general public with many opportunities for discussion especially for young creatives who are approaching the world of fashion who, thanks to the web today more than ever , they will be able to experience the charm and innovations of the collections in real time and from all over the world."

“This edition of Milan Fashion Week is part of a framework of concrete responses to the changed panorama of the fashion system and aims to be a dynamic solution to the complexities of the present. Our platform was designed from the beginning to take on a life of its own and to support, when possible, the appointment with physical fashion shows, and it has proven, as the numbers of the latest editions have shown, to be an incredible resource. also to convey important reflections, as for this edition on sustainability and inclusion - explains Carlo Capasa, President of the National Chamber of Italian Fashion -. In this moment of global difficulty, it is important to create new synergies that not only promote the enormous productive and creative value of Made in Italy, through the presentation of new collections and creative products such as the cinematographic works in competition at the Fashion Film Festival in Milan, but which give us the opportunity to cooperate on an international level with entities such as the Lagos Fashion week.”

In this digital edition, Dolce & Gabbana, Fendi, Etro, Kway and Solid Homme will show live, for the last two brands it will be their debut on the catwalk in Milan. The other brands present on the calendar for the first time are Dima Leu (winner of Who's next 2020), Vaderetro, Dalpos, Dhruv Kapoor and Tokyo James.

After the initiatives “China we are with you” and “Italia we are with you” and “Spotlight on Lebanese Designers - CNMI in support of the new generation of Lebanese Talent”, CNMI will host, for the first time on the calendar, 3 designers from Lagos Fashion Week (Bloke ; Lagos Space Programme, Orange Culture) who will participate in the Milan Fashion Week through new digital content.

The event entirely dedicated to men's fashion can be followed on milanofashionweek.cameramoda.it, the digital platform of the Camera Nazionale della Moda Italiana, which will broadcast the contents of the brands present in the calendar in streaming with fashion shows, videos, phygital events, and thematic rooms which will delve into topics of great relevance and importance for CNMI, such as sustainability and inclusion.

The week, even in its online version, will follow the classic calendar model with slots dedicated to each brand and the main screen of the platform, structured as a virtual mosaic, will always offer at the center the transmission of the contents developed by the brands as part of the official calendar . In the side windows, other highlighted content and interviews carried out for the thematic rooms will be broadcast, which for this occasion will be focused on topics of great importance in the world of fashion, such as sustainability and inclusion. There will also be several industry experts sharing reflections and insights on key topics for Made in Italy strategies.

The events of the Milan Fashion Week Mens' Collection will be amplified all over the world, covering all time zones at the same time, thanks to four international partners: Kommersant Publishing House for Russia; Tencent Video, for mainland China (excluding Hong Kong, Macau and Taiwan); The Asahi Shimbun, for Japan and The New York Times for the United States. While the Italian streaming partner, Urban Vision, will broadcast them in Milan, through a giant screen positioned in the city center. Furthermore, some of the most followed international influencers will convey the platform's link through their profiles, further amplifying its resonance.

This edition marks the beginning of the long-term partnership between Camera Nazionale della Moda Italiana and the Milan Fashion Film Festival, with the aim of creating a system and enhancing the exposure of Made in Italy abroad, in a contemporary international context , digital and cutting-edge. The seventh edition of the Fashion Film Festival Milano will take place during the Milan Fashion Week Mens' Collection, from 13 to 19 January 2021, and will also be broadcast on the CNMI digital platform fashionfilmfestivalmilano.cameramoda.it. The official selection of this edition, which is a true cultural bridge between different communities and an inclusive initiative that fully celebrates diversity, sees more than 200 fashion films in competition selected from over 1000 fashion films received free of charge, coming from 60 countries (Iceland , India, Singapore, Colombia, Brazil, China, Vietnam, Mexico, to name a few).

"I am very happy with the partnership with the CNMI, I deeply believe that today more than ever, only by joining forces and working in synergy can we build shared success – comments the founder and director of the Fashion Film Festival Milano, Constanza Cavalli Etro -. With this collaboration brings together two world leaders who together represent an incomparable international force. Since 2014 the values ​​of the Fashion Film Festival Milano have been very clear, celebrating the democratic spirit of fashion and talking about inclusiveness and diversity, women, sustainability. and young people. From today our talents who come from more than 55 countries will benefit from even greater visibility and Milan Fashion Week will become the first Fashion Week to have the Fashion Film Festival within its contents very rich world of video storytelling together with the Made in Italy content of Fashion Week, represent an innovative format of immense cultural value, unique in the world".

All information on the calendar and appointments for the next fashion week can be consulted on www.cameramoda.it.