Institutional portal - Municipality of Milan

Milan, March 17 2021 – The cultural agenda of the Municipality of Milan enters the calendar of the Milan Digital Week with a series of in-depth appointments on the applications of digital in the field of cultural production, promotion and valorisation, which have taken on a particular specific weight during the current health emergency in progress. 
 
The Councilor for Culture Filippo Del Corno will speak on two of the seven scheduled panels, in particular: 
 
On Friday 19th at 18pm he will participate in the meeting organized by the Libraries Area of ​​the Municipality of Milan "Between padlets, ebooks and online meetings: digital experiences in the library". In this difficult year characterized by social distancing and limitation of in-person services, Milanese libraries have seized the digital opportunity to maintain close service with their public, encourage encounters between the stories of books and those of people, create community, remain a hub of information, imagination, knowledge. During the meeting, the main digital initiatives of the Milan Library System will be illustrated, including the digital library MediaLibraryOnLine, which has increased usage rates by 2020% since March 287; the “Milano da Leggere” initiative which from April to July 2020 saw over 140 thousand downloads for the 11 ebooks offered on the theme “The Talents of Women”; Sormani's ebook series, a one-of-a-kind civic digital publishing experience; and the new proposals to promote reading for children with the recording of fairy tales, stories, book trailers and online meetings.  
 
On Saturday 20 March at 11 am, Councilor Del Corno will speak at the meeting, organized by the Department of Culture and the Department of Digital Transformation with the contribution of Bernardino Sassoli de' Bianchi, expert in cultural strategies, entitled "A map for culture in Milan. A new digital tool to guide policies, citizens and operators". The mapping project led to an initial selection of almost 450 venues, Milanese cultural entities that offer a service to the public, divided by category (galleries, bookshops, archives, theatres, museums, exhibition spaces, libraries, cultural centers and hybrid spaces) and the creation of an app prototype that can be updated and modified by the operators themselves (by writing to the email c.mappacultura@comune.milano.it), with the aim not only of guiding citizens to discover Milan's wide cultural offering, but also of offering venues an information and updating tool. Following the presentation of the project, a practical demonstration will be given of the use of mapping and the potential of digital tools for the city. The map will be accessible on Geoportal of the Municipality of Milan starting from Saturday 20 March.

Music also becomes part of Milano Digital Week with a double appointment curated by Milano Music Week and scheduled for Friday 19 March. At 11 am, the meeting entitled "Live music remotely: oxymoron or future?": among others, Enzo Mazza (President of FNMI) and Luca De Gennaro (curator of Milano Music Week) will talk about it. 
At 19.30 pm, again on the Milano Digital Week website, it will be possible to attend the “Milano Music Week showcase” concert for free, a live streaming event promoted by Homestage and Radar Concerti in collaboration with Milano Music Week, Dice.fm and supported by Cariplo Factory . Four artists from the emerging Milanese scene will perform in the Cariplo Factory spaces, at BASE Milano, a symbolic place for digital and cultural innovation in the city. The event will be presented by Luca De Gennaro, artistic curator of Milan Music Week, who will interview, between one live show and another, GIUNGLA, Brividee, Memento and Studio Murena. The event is the first of a series of events leading up to Milan Music Week, which will be held from 22 to 28 November 2021.  
 
Bookcity Milano will participate in Milano Digital Week with four lectio magistralis by prestigious international authors.
Cass Sunstein, professor at Harvard Law School and author of "How Change Happens", will offer an insight into society, the crucial role of social norms and their frequent collapse (tonight at 19.30pm). This will be followed by Alec Ross, advisor to the Obama administration for innovation and professor at Columbia University, who will give the lecture “Our future. How to face the world of the next twenty years” will outline the future that awaits us in the coming years to help us find our place in the new world (Thursday 18th at 19pm). Ece Temelkuran, Turkish political activist journalist and author of "How to destroy a country in seven steps" will talk about how a nation can transform into a dictatorship in seven steps and how the digitalisation of information and social media play a fundamental role in this process (Friday 19pm to 19pm). Benjamin Labatut, Chilean essayist and writer, will close with a reflection on the birth of modern science inspired by his latest book "When we stopped understanding the world" (Saturday 20th at 19pm). 
All the lectures, as well as on the Milano Digital Week website, will also be broadcast live on the BookCity Milano Facebook page.
In the same contest, BookCity will propose on Sunday 21st, from 11 am to 13 pm, the round table curated by TrovaFestival entitled "What future for post-pandemic festivals", in which Giulia Alonzo (president of TrovaFestival) and Oliviero Ponte of Pino (program manager of BookCity Milan). The meeting will be broadcast live on Bolzano29's FaceBook and YouTube channels. 

Detailed information and complete program on www.milanodigitalweek.com