Institutional portal - Municipality of Milan

From today it will be possible to propose ideas and contents to animate the event from 11 to 15 March themed "Augmented City"
Councilor Cocco: "The journey towards the 2020 edition begins, which we hope will be even more engaging and participatory than last year"
 
Milan, November 5 2019 – After an excellent start in the first two editions, Milano Digital Week returns, the event promoted by the Municipality of Milan – Department of Digital Transformation and Civic Services – and created by Cariplo Factory, IAB Italia and Hublab.
From Wednesday 11th to Sunday 15th March 2020, Milan Digital Week opens the doors of the city, enhancing the experiences and approaches to technologies that start from citizens, the production system and the academic system, making them available to all. 
 
The last edition - which took place from 13 to 17 March 2019 - ended with the creation of over 500 events, 85.000 participants and 300 organizations involved in a program divided into 15 themes: Health, Education, Society, Arts, City , Welfare, Mobility, Data, Market, Communication, Security, Business, Software, Manufacturing and Kids. Five "open door" days, dedicated to the production and dissemination of knowledge and innovation through digital with an inclusive, transversal and participatory approach. 
 
This morning Roberta Cocco (councillor for Digital Transformation and Civic Services of the Municipality of Milan), with Carlo Mango (Managing Director Cariplo Factory), Carlo Noseda (President of IAB Italia) and Nicola Zanardi (curator of the MDW programme), exposed the theme of third edition, “Milano Città Augmented” and this year's new features.
 
“We arrive at this third edition – comments Roberta Cocco – after the extraordinary results achieved only a few months ago. In these two years, we have managed to create an event that manages to explain the digital city to citizens, bringing together institutions, universities, public and private bodies, large companies and start-ups. Today begins the journey that will lead us to the 2020 edition, which we hope will be even more engaging and more participatory than last year. We will show the changes and innovations that are affecting all the neighborhoods of the city, we will talk about the large companies that have decided to invest in Milan, we will discuss with the brightest minds of the technical-scientific panorama and we will offer citizens the opportunity to improve their digital skills . All this thanks to the contribution of the extraordinary Milanese ecosystem and the metropolitan city." 
 
The objective is to represent the consolidation of the map of the digital fabric of the city, making the contribution of digital transformation and the countless repercussions on citizens' activities, their needs, their quality of life understandable and usable, within the framework of social inclusion and sustainable innovation, founding values ​​of a platform like Milan, which is increasingly shaping itself as a laboratory of new practices, starting from the environment and social cohesion.
 
With the "Call for proposal" launched today and open to all, citizens are called to participate in an inclusive, interactive and participatory perspective: an opportunity aimed at all subjects to broaden their pool, encouraging the exchange and convergence of knowledge . Like last year, the Milan Digital Week formula thus provides for a strong level of involvement of professionals, professionals, young entrepreneurs, citizens and students: everyone can propose and animate the "digital life" of the city of Milan with examples and applications of digital transformation already existing or in the planning phase.
 
The theme "Augmented City" is the food for thought as well as the common thread of the entire program of events of the Milan Digital Week 2020. 
 
The objective of the 2020 edition is to increase awareness of "sustainable innovation" by encouraging the passage of knowledge tools, including technological ones, to the new generations and to those who see long-life learning as extending their life prospects.
 
At the same time, the need to increase the inclusion and literacy of citizens is promoted, to make them more aware of the role of digital, even in daily life. 
 
As in past editions, the involvement of international entities, both institutional and non-institutional, continues to develop a dialogue of sharing and exchanging knowledge and practices with other advanced and expert cities in the issues conveyed by digital.
 
The third edition of the Milan Digital Week therefore represents an opportunity for reflection and discussion for citizens, companies, students, millennials, institutions, universities and research centres, with particular attention to training topics for students aged 6 to 25 and to the ecosystem of start-ups and places of innovation launched by young people under 35. Precisely for the 6-25 age group there will be a dedicated program created through initiatives and paths that will be structured around the three main targets: schools, families & kids , young.
 
These and other themes will be proposed, following the formula much appreciated in the first two editions: meetings, seminars, exhibitions, performances designed and curated specifically for the event intersect with an intense program of events in the city, activated through the call for proposal. 
 
BASE confirms itself, also for the next edition, as the main venue of the Milan Digital Week; alongside the spaces of the Triennale di Milano and the National Museum of Science and Technology for shared programs and activities.
 
The relationship with the Milanese universities continues and consolidates. Also in 2020, there will be numerous meetings and debates that will take place in the city's universities: the "knowledge centers" represent the places par excellence to talk about the transformations underway, but the guided visits to companies also constitute vital points on the map of the program. 
 
“Now in its third edition, Milano Digital Week is starting to have a more defined identity. To which all its various components contribute, without exception - comments Nicola Zanardi, curator of the Milan Digital Week - which make the city a true laboratory of social, political and environmental transition at the beginning of the Millennium".
 
“Milan is a city that experiments with new forms of mobility, sociality, work, business, a city that revolutionizes its skyline with new skyscrapers but recovers abandoned factories to offer new places of meeting and contamination – declares Carlo Mango, managing director Cariplo Factorv –. Digital innovation is the transformative trend that is most impacting the society we live in. And with the Milan Digital Week we have built, in the space of two years, the largest digital event in Italy involving companies and museums, institutions and associations, schools, universities and research centers, precisely for this reason. Making this epochal change virtuous and inclusive is the challenge we face. And it is also the challenge of Cariplo Factory which was created precisely to boost the innovation ecosystem in Italy through the development of skills and new digital businesses".
 
“IAB Italia is once again at the forefront in the organization of the third edition of the Milan Digital Week which aims to pool the efforts of all the entities - companies, institutions and people - who, by doing business, culture and information, contribute every day to the innovation and transformation of the city – concluded Carlo Noseda, President of IAB Italia –. As IAB Italia we want to play an important role, to be increasingly bearers of a digital culture with man at the centre, as an individual and as a community, who takes on the role of guide. We want to remind everyone that innovation must be actively experienced and not simply accepted out of inertia. Man is still the only true creator of any transformation. A role that we have mistakenly set aside and which we must instead take back with determination and conviction.
 
THE CALL FOR PROPOSAL
From today, the website www.milanodigitalweek.com is online: citizens, students, professionals, professionals, startuppers, new entrepreneurial forms, companies and educational, social and commercial activities can register - no later than Sunday 12 January 2020 - and launch your own appointment, to discover the realities that are transforming work, free time, training and the dynamics of design and production through digital and which are making Milan increasingly international and inclusive. 
From the site, click on Propose event; a chatbot opens which allows you to enter the proposer's data and explain the idea in a simple and intuitive way.
Applications can be submitted until Sunday 12 January 2020.
 
To register: www.milanodigitalweek.com
For info: info@milanodigitalweek.com