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Milan, October 17 2019 – The Guarantor for Childhood and Adolescence of the Municipality of Milan Anna Maria Caruso, in collaboration with Smemoranda, launched the initiative “La Sfatina dispels prejudices”, an awareness campaign dedicated to adolescents on the issues of social equality, self-acceptance and the fight against all forms of discrimination.

The character of Sfatina was born from the pencil of the designer Maicol & Mirco, famous for his tragicomic Scarabocchi. Every month on the Smemoranda.it website, Sfatina gives away philosophical pills to dispel even the most deeply rooted prejudices. In her column, online starting from 21 October, there will be space for an in-depth analysis or an interview on the topic, edited by the Smemoranda editorial team and the Guarantor.

“Young people have strength, they have enthusiasm, they have ideas, they have dreams - comments the Guarantor Anna Maria Caruso - and having a space and a time to tell their stories and listen to each other is a good opportunity for them, but it is also an unmissable opportunity for the Institutions that deal with them. The office of the Guarantor for the rights of children and adolescents presents itself as a vehicle for transmitting the thoughts of young people to the city institutions and as a discreet but attentive suggestor of educational and social initiatives that make their rights concrete. Because, as the National Children's Guarantor says, either rights belong to everyone or they belong to no one."

“Smemo was born from the student movement – ​​say the directors of Smemoranda Nico Colonna and Gino&Michele – and immediately picked up on the urgency of young people to expose themselves and participate in social issues. Over time we have become a creative community that shares, on paper and on the Web, strong cultural ties, the desire to live and count. The objective always remains the same: to express one's vision of the world with a critical spirit and irony. We have always tried to put optimism and positive values ​​such as peace, equality, solidarity, free thinking against all forms of prejudice at the centre. We would like to contribute in our small way to enhancing young people not as passive spectators, but as what they actually are: the true protagonists of change"

The “La Sfatina dispels prejudices” campaign obtained the patronage of the Municipality of Milan on the page published in the diary Smemoranda 16 months 2020, distributed with a circulation of approximately 575 thousand copies throughout the national territory. The initiative was created to raise awareness among adolescents about the activities to promote the rights of minors that the Guarantor has been carrying out since 2016 in schools and with institutional and non-profit organizations in the city.