Trade. Bovisa Drive-in opens to bring the lights of cinema back to the suburbs
From mid-June until Halloween, a cinematic and musical program for all tastes and all ages
Milan, June 12 2019 - The cinema lights light up the suburbs again. With Bovisa Drive-in, the magical American atmospheres of the 50s return to the city with open-air cinema, accessible both by car and on foot, street food, afternoon and night-time musical events, markets and games.
From Friday 14 June until mid-November the lights of Bovisa Drive-in will be turned on, over ten thousand square meters in the Ex Triennale Bovisa area of via Lambruschini 33, which will liven up the neighborhood in the name of culture and entertainment for everyone, adults, families and children.
“A project that combines innovation and self-entrepreneurship demonstrates how the outskirts of the city, thanks also to the support of the Administration with its FabriQ business incubator, can represent a concrete opportunity to experiment with new business models capable of combining the commercial vision and market value also a strong aggregative value and urban and social regeneration". Thus the councilor for Labor Policies, Productive Activities and Commerce Cristina Tajani comments on the launch of Bosisa Drive-In.
The Bovisa Drive-In project was born thanks to FabriQ, the first incubator dedicated to social innovation of the Municipality of Milan with headquarters in via Val Trompia in Quarto Oggiaro: Makers Hub is among the winning companies of the "FabriQ Quarto - Neighborhood Innovations tender" , born with the aim of contributing to the reactivation of the Bovisa district, making it a resource for the city and a place for meeting and socialising.
The Bovisa Drive-In is inspired by atmospheres of the last century but uses the most modern entertainment technologies: video and audio quality will be guaranteed by the use of the latest generation systems. The projection screen is made up of a LedWall system, capable of showing high resolution images in any light condition while the audio quality is guaranteed by the use of headphones and speakers. The headphones with their ergonomic over-ear shape will allow you to exclude external noises to better enjoy the audio of the film and the speakers will recreate the cinema effect even in the car. Each spectator, thanks to a device designed by the organizers, will have dedicated audio and will be able to choose whether to listen to the film in the original language, in Italian or other available languages.
Bovisa Drive-In is one of the start-ups that won the "FabriQ - neighborhood innovation" tender of the Municipality of Milan, which aimed to support new entrepreneurial activities by promoting a path of urban regeneration of peripheral neighborhoods, making the suburbs a resource strategic for the city. Bovisa Drive-In is located on EuroMilano land made available free of charge for the sole purpose of assisting in the promotion of the area and enhancing the neighbourhood.
The complete program of the initiative is published on the site www.bovisadrivein.it
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Updated: 12/06/2019